If there is anything that the music industry has proven, it’s the fact that numbers do lie. In the Nigerian music industry, there is always unhealthy competition, for starbases of artists, there is always a never ending debate of “who is bigger”, “who has a stronger fan base”, “which album was bigger “, etc
Documenting the journey through African Entertainment
“Before We Fall Asleep” is a collection of amazing stories and beautiful music. While JD’s debut album may becoming late, the wait was well worth it. In “Before we fall asleep”, Johnny tells beautiful tales of Love and insecurity as he preaches the gospel of love and light.
We are in a streaming era, where artists make a living off digital streaming. The more people play/listen to your song, the more money/value for you and your art.
On August 27th, 2021, Wizkid Ayo released the Made In Lagos Deluxe exclusively licensed under RCA records – Offering three new singles and a remix that was earlier released. The deluxe offers an African tweak as it blends with the original sound of the album.
Tiwa savage is one of the most successful female Nigerian act of all time. Tiwa has seen it all, she has been queen for a very long time, she still is. While her previous body of work, “CELIA” was not much of a massive success, it underlined Tiwa’s need for a sonic evolution. On “Celia”, she was after hit songs and commercial records, on “water and Garri” we see a new realm in transition, and its beautiful to behold
As an artist, your talent and creativity are what fuels the fire behind these contracts. You should not be afraid to negotiate certain terms to make the contract equally beneficial for you and the party at the other end of the table.
A feature is good, but a great feature is better. Featuring another artist may elevate or depreciate your value as an artist in the market.
When we hear the word ‘music marketing strategy, we are considering music as the product and you as an artist are the creator of that product. Your target is to get visibility, attention of listeners, and then build a strong, valid, and loyal fan base. You have the power to decide what you present to the audience, and how you showcase it. If your music marketing strategies used before were weak, it is time to upgrade/diversify your strategies.
The dream of every musician is to gain millions of loyal listeners because, of course, that is where his/her revenue will come from. The million-dollar question is “how do I attract these listeners to my orbit”?