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Our Latest:

The Realities and Myth of Streaming Numbers

If there is anything that the music industry has proven, it’s the fact that numbers do lie. In the Nigerian music industry, there is always unhealthy competition, for starbases of artists, there is always a never ending debate of “who is bigger”, “who has a stronger fan base”, “which album was bigger “, etc

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Made In Lagos Deluxe – An African Compensation.

On August 27th, 2021, Wizkid Ayo released the Made In Lagos Deluxe exclusively licensed under RCA records – Offering three new singles and a remix that was earlier released. The deluxe offers an African tweak as it blends with the original sound of the album.

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[Album Review] Tiwa Savage is Soaked In Water & Garri

Tiwa savage is one of the most successful female Nigerian act of all time. Tiwa has seen it all, she has been queen for a very long time, she still is. While her previous body of work, “CELIA” was not much of a massive success, it underlined Tiwa’s need for a sonic evolution. On “Celia”, she was after hit songs and commercial records, on “water and Garri” we see a new realm in transition, and its beautiful to behold

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The Ultimate Recipes For Effective Music Marketting

When we hear the word ‘music marketing strategy, we are considering music as the product and you as an artist are the creator of that product. Your target is to get visibility, attention of listeners, and then build a strong, valid, and loyal fan base. You have the power to decide what you present to the audience, and how you showcase it. If your music marketing strategies used before were weak, it is time to upgrade/diversify your strategies.

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