Getting Business-Ready As A Creative In 2023
It is a new year. It has been for a month now. While we have made peace with the passing of the previous year, one can rightly say 2022 was a great year for creatives in Nigerian music industry.
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NFTs Explained For Dummies
I recently came across the phrase be curious, not judgmental while watching Ted Lasso give some sort of speech at a dart game. The
The Realities and Myth of Streaming Numbers
If there is anything that the music industry has proven, it’s the fact that numbers do lie. In the Nigerian music industry, there is always unhealthy competition, for starbases of artists, there is always a never ending debate of “who is bigger”, “who has a stronger fan base”, “which album was bigger “, etc
The Share Factor & Replay Value of Music: Creating Sonic Aesthetics
We are in a streaming era, where artists make a living off digital streaming. The more people play/listen to your song, the more money/value for you and your art.
Contract Negotiation and Safe Practices For Emerging Artistes
As an artist, your talent and creativity are what fuels the fire behind these contracts. You should not be afraid to negotiate certain terms to make the contract equally beneficial for you and the party at the other end of the table.
Six Key Things To Do Before You Ask For A Feature From an A list Artist
A feature is good, but a great feature is better. Featuring another artist may elevate or depreciate your value as an artist in the market.
How Music Royalties Are Calculated & Reported – An Industry Insight
This is by far, a very common doubt and one of the most asked questions in the industry. How music royalty is calculated is largely dependent on certain factors
Understanding Data Collection & Monetization – The Music Artiste Perspective
If you’re a musician who’s serious about your music and you’re trying to make a decent living in the music business, you have to begin to collect, store, annalyse & exploit user’s data.
How The Spotify Algorithm Works – A Deep Insight
The spotify algorithm works by the music you litsen to and the genre. Therefore, it creates daily mixes, discover weekly (new music) and your release radar, as well as new songs they suggest for you..
The Music Contract: As Explained By Bar. Akinyemi Ayinoluwa
Everyday, artistes are offered a variety of deals and opportunities. Unfortunately there are plenty of legitimate looking record-labels that simply prey on artistes and their desire to succeed.