If there is anything that the music industry has proven, it’s the fact that numbers do lie. In the Nigerian music industry, there is always unhealthy competition, for starbases of artists, there is always a never ending debate of “who is bigger”, “who has a stronger fan base”, “which album was bigger “, etc
Documenting the journey through African Entertainment
We are in a streaming era, where artists make a living off digital streaming. The more people play/listen to your song, the more money/value for you and your art.
As an artist, your talent and creativity are what fuels the fire behind these contracts. You should not be afraid to negotiate certain terms to make the contract equally beneficial for you and the party at the other end of the table.
A feature is good, but a great feature is better. Featuring another artist may elevate or depreciate your value as an artist in the market.
This is by far, a very common doubt and one of the most asked questions in the industry. How music royalty is calculated is largely dependent on certain factors
If you’re a musician who’s serious about your music and you’re trying to make a decent living in the music business, you have to begin to collect, store, annalyse & exploit user’s data.
Everyday, artistes are offered a variety of deals and opportunities. Unfortunately there are plenty of legitimate looking record-labels that simply prey on artistes and their desire to succeed.