They say everything works well with the right timing, in the same vein, a good thing will appear bad if it is done at the wrong time. This principle applies to everything including your music, yes it does!
Knowing the right time to release your music will do exceedingly well in pushing your music as far as possible. You don’t just release songs just when you feel like it.
There are things you need to look out for in order to know the right time for your release. The content of your music, the vibe it carries and even the type of beat all contribute to this significantly. You need to mark out obvious seasons or holidays and events like summer, Christmas, valentine etc, and release songs that match up to these themes.
Studying the mood and chemistry of the industry momentarily will also do you a lot of good. When a particular type of music Is on the trend table, it will be a bit hard for you to gather attention for yourself as an upcoming dropping something entirely different. This doesn’t’ mean you necessarily jump on the trend, it could mean that you wait until the time Is right.
I know you’re wondering, “when is the right time?” I’m afraid there isn’t a clear-cut answer to that. But it could be when you feel the fans are tired of that sort of music and needed a change and you have enough resources to pull that change. Whatever the reason maybe, just don’t make the mistake of trying to distort a vibe in its early stages, when almost everyone is jumping on it. You might just hurt your feelings.
Secondly, If you have a song that expresses love and togetherness, you know that valentine would be a very good time to drop it. A typical example is Chike’s “Running to you remix” featuring Simi, Ajebo Hustlers Pronto, and Gyakie’s forever remix all featuring Omah Lay. These songs were released just a few days to valentine and if you check how these songs performed you’ll be left in awe. That is a typical example of what good timing will do to you and your music.
Another example is; when P-Square was still a thing, you know that from the month of October they’ll start churning out banging tunes, now these songs are released with a mission to become bangers through the celebration season of December and sometimes even extend to the other year. So anywhere you go from October to December you’ll always hear that new song and before Christmas celebrations, it has become a favorite jam for a whole lot.
Studying the industry, you’ll discover many other examples as such.
Thus, so as you plan the release date for your next project you need to take note of these things in order to achieve optimum results.
Remember that timing is key